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      <image:title>Case Studies - Ways of working UX strategy - Introducing a UX design system: Blue Print - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Studies - Ways of working UX strategy - Introducing a UX design system: Blue Print - Make it stand out</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Studies - Introducing a new refillable Luxury skincare range - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Studies - Introducing a new refillable Luxury skincare range - Make it stand out</image:title>
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      <image:title>Case Studies - Introducing a new refillable Luxury skincare range - Make it stand out</image:title>
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      <image:title>Case Studies - Introducing a new refillable Luxury skincare range - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Studies - Introducing a new refillable Luxury skincare range - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Studies - Sustainable Packaging Communication</image:title>
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      <image:title>Case Studies - Onboarding; A holistic view from New User to an EIP</image:title>
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      <image:caption>The messaging component did not feel intrusive to the users</image:caption>
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      <image:title>Portfolio - Yoox Net-A-Porter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Portfolio - Yoox Net-A-Porter</image:title>
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      <image:title>Portfolio - Yoox Net-A-Porter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Portfolio - Yoox Net-A-Porter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d4c5a6c455e4aedfb5cf8/1624632246671-LOSEZAA33TJMH4H1Q0FW/Portfolio+-+Case+study+-+Sustainable+packaging.png</image:loc>
      <image:title>Portfolio - Yoox Net-A-Porter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d4c5a6c455e4aedfb5cf8/1624915094423-A482OE3IBVD3OKSP8S0B/08_YNAP_SIFU_img2.png</image:loc>
      <image:title>Portfolio - Yoox Net-A-Porter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d4c5a6c455e4aedfb5cf8/1624915128151-W2QJA8HZSOYUKD715UO6/09_YNAP_Accessability_img2.png</image:loc>
      <image:title>Portfolio - Yoox Net-A-Porter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d4c5a6c455e4aedfb5cf8/1624916418602-BJ4YDEZVQCWAUBX857NZ/11_YNAP_SIFU+-+Search_img1+Copy.png</image:loc>
      <image:title>Portfolio - Yoox Net-A-Porter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d4c5a6c455e4aedfb5cf8/1624909805457-H8Q2OEAURIYDCIVQ42FE/03+YNAP_Ref+a+friend_img3.png</image:loc>
      <image:title>Portfolio - Yoox Net-A-Porter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d4c5a6c455e4aedfb5cf8/1624911896540-04EYKPIJBK3Y5S1T0FUL/05_YNAP_SIFU_img1.png</image:loc>
      <image:title>Portfolio - Yoox Net-A-Porter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d4c5a6c455e4aedfb5cf8/1624910566397-FIUIIJWUUW9T03CJLW9C/02+YNAP_Ref+a+friend_img2.png</image:loc>
      <image:title>Portfolio - Yoox Net-A-Porter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d4c5a6c455e4aedfb5cf8/1624916455271-WHMDIZ8NZ5FJ3QF6SNMF/12_YNAP_Accessability_img1+Copy.png</image:loc>
      <image:title>Portfolio - Yoox Net-A-Porter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Portfolio - Yoox Net-A-Porter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Portfolio - Yoox Net-A-Porter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Portfolio - Yoox Net-A-Porter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Portfolio - Yoox Net-A-Porter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Portfolio - Stella McCartney - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Portfolio - Stella McCartney - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Portfolio - Stella McCartney - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Portfolio - Stella McCartney - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Portfolio - Beamly - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Portfolio - Immediate Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Portfolio - Asos - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d4c5a6c455e4aedfb5cf8/1624812755476-MU0MXBUML4DKIAAVF4PP/Photo_Process.png</image:loc>
      <image:title>Portfolio - Asos - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d4c5a6c455e4aedfb5cf8/1624979573411-J48UWRLELLXC6OY0OFBG/00_+Casestudy_Video.png</image:loc>
      <image:title>Portfolio - Asos - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Portfolio - Asos - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d4c5a6c455e4aedfb5cf8/1624997551111-MFZNF85RP78LWXY2SDTK/08_ASOS_Video.png</image:loc>
      <image:title>Portfolio - Asos - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d4c5a6c455e4aedfb5cf8/1624997298959-6GHJ17YCGJDV2O587A40/03_ASOS_PLP+header.png</image:loc>
      <image:title>Portfolio - Asos - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d4c5a6c455e4aedfb5cf8/1624997220526-K46EITK7SUM7HK78R9PS/01_ASOS_PLP+header.png</image:loc>
      <image:title>Portfolio - Asos - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d4c5a6c455e4aedfb5cf8/1624997406228-ZXSTHBAHUXTHAMF8IVH7/04_ASOS_Video.png</image:loc>
      <image:title>Portfolio - Asos - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Portfolio - Asos - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Portfolio - Asos - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Portfolio - Asos - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Portfolio - Asos - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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